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Connections

Social channels and Slack

Connect WhatsApp, Instagram and Messenger so messages land straight in the inbox, and get Slack notifications for new cases.

Reading time · 5 min read

Every social connection lives under Settings → Integrations, in the "Email & Communications" category. You can connect more than one page or number of each type — useful if you run more than one brand.

WhatsApp Business

  1. 1

    Create an app with Meta

    Go to the Meta Developer Console and set up the WhatsApp Business API for your company if you haven’t already.

  2. 2

    Get the Phone Number ID and Access Token

    You’ll find these in Meta Business Manager under your WhatsApp product.

  3. 3

    Enter them in Spjallbox

    In Settings → Integrations → WhatsApp, paste the Phone Number ID and Access Token, give the connection a display name and click Connect.

  4. 4

    Test the connection

    Click "Test" to confirm the Meta Graph API responds correctly before relying on the connection in production.

Instagram DM and Facebook Messenger

These two channels connect with a single button instead of pasting a Page ID and token — no trip to the Meta Developer Console needed.

  1. 1

    Click "Connect with Facebook"

    Under Instagram DM or Facebook Messenger in Integrations, click the button and log in with your company’s Facebook account.

  2. 2

    Pick the pages on Facebook

    On the Facebook screen, choose which Facebook Pages (and any linked Instagram accounts) to grant Spjallbox access to.

  3. 3

    Choose channels and brand for each page

    Back in Spjallbox, for each page pick whether Messenger and/or Instagram DM should be active — and, if your company runs more than one brand, which brand the page belongs to.

  4. 4

    Click "Connect selected pages"

    Spjallbox automatically creates the connections and subscribes to webhooks for them — no further setup needed. New messages then appear as regular cases in the inbox, with the same assignment and automation options as any other channel.

Meta requires the Facebook page to be owned by a verified business (Meta Business Manager) before the connection can receive real messages. For edge cases (e.g. a page that doesn’t show up in the list), you can also connect manually with a Page ID and Page Access Token under "Or connect manually".

Multiple connections and brands

  • You can connect more than one WhatsApp number, Instagram page or Messenger page.
  • Each connection can belong to a specific brand (widget) or be shared across all brands.
  • One connection of each type is marked "Default" — it’s used whenever no brand-specific rule applies.

Slack notifications

  1. 1

    Create a Slack webhook

    In your Slack workspace, create an "Incoming Webhook" for the channel that should receive notifications.

  2. 2

    Paste the webhook URL

    In Settings → Integrations → Slack, paste the Webhook URL and click Save.

  3. 3

    Send a test message

    Click "Send test message" to confirm it shows up in the right Slack channel.

A Slack connection is the simplest way to keep your team informed about new cases without having Spjallbox open all day — a great complement to in-app push notifications.

Zapier, Make and n8n

If you use an automation platform like Zapier, Make or n8n, use the inbound webhook under the same Integrations tab (the "Automation" category) to send data into Spjallbox automatically from other systems — see "Integrations and API" for full details.

What happens if an Access Token expires?+

For Instagram/Messenger connected via "Connect with Facebook": just click the button again and re-select the page — Spjallbox fetches a fresh token automatically. For WhatsApp or manual connections: get a new Access Token from Meta Business Manager and update the connection under "Or connect manually".

Can I connect more than one Slack channel?+

The current setup supports one Slack webhook URL per organization — pick whichever channel works best for the whole team.

Do I need Meta Business verification just to start testing?+

To receive real messages from customers, yes — but you can set up and test the connections while verification is in progress.

Social channels and Slack — Help — Spjallbox